Our Story

The idea for Rifle Lyfe began in a garage, surrounded by stories of rifles passed down through generations. It wasn't just about firearms — it was about the people behind them. From the vintage bolt-action rifle that belonged to a World War II veteran, to the custom AR-15 built from scratch by a backyard enthusiast, every firearm told a story of honor, perseverance, and freedom.

We saw an opportunity to create a brand that celebrates these stories. Rifle Lyfe is for those who embrace the rifle lifestyle — people who understand that owning a rifle isn’t just a hobby; it’s about being prepared, honoring history, and standing up for your rights.

We honor the grit and determination of our community, and we're here to keep those stories alive through high-quality apparel and tactical-inspired accessories